Vision
For Gourmet Station, ' Quality is not a question of price'. Our aim is to usher a new age of gourmet food lovers in the market.
To open middle to high-end specialty food concepts, which have a variety of quality food products and are positioned at the upper middle to high-income customers across all ethnicities.
To create a concept that provides an all sensory experience to the customer, adding theatre to shopping and dining.
To be exclusive yet inclusive.
To deliver this food concept with our experience and core competence in People/Product/Passion & Process.
To be flexible and operate in a way that remains constant to our customers changing demands.
To roll out the concept in various formats across the GCC.
To capture a significant market share from within the food and beverage industry in Dubai.
To be the only destination with a complete offering of customized quality gifting within Dubai.
To create an environment in which our team shares the vision and passion of the division.
To make accessible unique specialty products from all over the world.
To be an employer in food retail that will exceed our people's expectations and provide growth opportunities within the concept.
To educate the Dubai market on gourmet food.
Mission
“To develop the first gourmet food concept in the GCC by aiming to be a destination with a complete offering of specialized products, providing a unique shopping experience with a high standard of service and to educate the GCC market on gourmet food.”
